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One Move That Matters

Keynote Speaker | Author | Biz Strategist - Lisa Robbin Young helps seasoned leaders and their teams find the One Move That Matters for your organization. Her background includes entrepreneurial innovation, broadcast media, and institutional credibility through work connected to NPR, PBS, UCLA, Indiana University, TEDx, Disney, and more.

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Three years later, I see this differently

Heya Reader... Three years ago, I gave a TEDx talk called Enoughness and the Marginalization Tax. I still use the Enoughness Number exercise I talk about in that video at my retreat every year. I re-watched the video in preparation for the retreat and had an unsettling moment of clarity. You know, when you hear your past self say something and think: Oh. I was talking about something bigger than I realized. At the time, I was talking mostly about entrepreneurs. ...about the pressure to keep...

Well now it's September Reader! I'm in the final throes of preparation for our October retreat, and it's had me thinking more deeply about what's next.All things "Creative Freedom" are winding down as I step into the new chapter of my work. 30+ years in the online space, working with solopreneurs, creatives, and other micro-business owners has been a joy and an honor.AND... I'm also very excited for this new direction because it opens the doors to new possibilites. I now have space for things...

Well now it's September Reader! The first edit of my speaker reel finally arrived, and I am swooning. And if you know me, I don't swoon over myself. Like, ever. But this reel is next-level gorgeous and I can't wait to share the final version with you. We've got a few things to tweak before the final cut is live, but when it is, you KNOW I'll be sending you the link! Meanwhile, I'm midway through the short-form video experiment I mentioned in my last email, planning my husband's birthday next...

I am back from vacation Reader... We did SO MUCH WALKING in Seattle, and it was GLORIOUS! Out little joint in the Belltown neighborhood was talking distance to all kind of cool joints. Pike's Place Market (home of the original Starbuck's location), the Space Needle, and the Museum of Pop Culture, to name a few. You can see some pictures from day one of our trip on my instagram. Honestly, it's one of the best vacations I've had in a very long time - maybe the best one ever. There were a few...

I am on the road Reader! After a hectic July, Jim and I are finally getting out of town for a belated anniversary trip. One of my Conditions for Success is to have my work schedule match his, so that we can spend quality time together. Right now, that means I'm off Mon & Tues for the foreseeable future. Yep. Jim works weekends. But he's off early enough today that we're driving up to Seattle for a few days to take it all in. We've never been before, and it's always fun to road trip with my...

I think I'm recovered Reader! While I still can't tell you everything, I CAN celebrate that we've completed the video shoot and give you a few sneak peek images: Mad props to my brand strategist, Rachael Kay Albers who flew out to be on-site for the entire shoot. It really takes a village to bring a project like this to life! Now the footage goes to editing. Look forward to the big reveal this fall. Speaking of this fall... October 14-17, here in the Portland area, I'm hosting my very last...

Hey there Reader! If you've been following along this summer, you know big changes are afoot for me. In less than 2 weeks, I'll be on set for a 2-day shoot for an upcoming project. The only thing I can say about it right now is that this project lays the foundation for the next 5-10 years of my work. Yeah, it's pretty important. I've spent most of this year working towards this. Clearing the decks, closing up shop on old offers, completing coaching contracts with clients. But there's still...

Various fresh fruits on display in a supermarket.

Heya Reader! Walmart is rolling out digital shelf labels, and the public suspicion is already high: Are prices going to change in real time?Will shoppers be tracked?Is this efficiency… or manipulation? To be fair, Walmart has said this isn’t about surge pricing. But companies have a long history of saying one thing and doing another, so the mistrust isn’t coming out of nowhere. Once customers start asking, “Can I trust how this price got here?” you’re no longer just making an operations...

Hello there Reader! Next week, I'm hosting a live sneak peek at what I'm calling the 4 Horsemen of Business Collapse. Think of it like one part lunch & learn, one part dress rehearsal. I'll be sharing more about the 4 tactics that every organization in the world uses to solve problems, make decisions, or navigate change: The Expansion Reflex Outsourced Certainty Quiet Compliance Command Leadership I'm not joking when I say EVERY organization. Including yours. I'll share a real case study from...

"There's no easy 'yes' here. They all have risk."That's what my brand strategist said to me as we were debating the different proposals submitted for my speaker reel project. There was no perfect offer. Each one had upsides and downsides. At one point, I kind of wanted to flip the tables and walk away."I'll just do it my own damn self," I thought to myself. It would be faster. It would probably cost a lot less. I'd have complete control of the project, and it would be "good enough." But then,...