Keynote Speaker | Author | Biz Strategist - Lisa Robbin Young helps visionary leaders and their teams create more resilient businesses by finding the One Move That Matters for your organization. Her background includes entrepreneurial innovation, broadcast media, and institutional credibility through work connected to NPR, PBS, UCLA, TEDx, Disney, and more.
Pricing and trust
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Heya Reader! Walmart is rolling out digital shelf labels, and the public suspicion is already high: Are prices going to change in real time? To be fair, Walmart has said this isn’t about surge pricing. But companies have a long history of saying one thing and doing another, so the mistrust isn’t coming out of nowhere. Once customers start asking, “Can I trust how this price got here?” you’re no longer just making an operations decision. You’re making a trust decision. And this isn’t just about Walmart. When leaders are under revenue pressure, pricing starts to look tactical. But pricing is also a decision about what you’re trying to protect. Margin? Market share? Customer loyalty? Brand trust? When you skip that decision layer, the tactic starts making the decision for you. That’s where things get expensive. Because a price is not just what you charge. It’s what your business is asking the customer to believe. Catch the full story on the blog, including why pricing pressure often reveals the real business model problem underneath the number. Read the full post here: https://www.lisarobbinyoung.com/2026/pricing-and-trust/ Until next time, - Lisa P.S. There are only 6 seats left for the Creative Freedom Retreat! Is one of them yours? |
One Move That Matters
Keynote Speaker | Author | Biz Strategist - Lisa Robbin Young helps visionary leaders and their teams create more resilient businesses by finding the One Move That Matters for your organization. Her background includes entrepreneurial innovation, broadcast media, and institutional credibility through work connected to NPR, PBS, UCLA, TEDx, Disney, and more.
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