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One Move That Matters

Keynote Speaker | Author | Biz Strategist - Lisa Robbin Young helps visionary leaders and their teams create more resilient businesses by finding the One Move That Matters for your organization. Her background includes entrepreneurial innovation, broadcast media, and institutional credibility through work connected to NPR, PBS, UCLA, TEDx, Disney, and more.

Various fresh fruits on display in a supermarket.
Featured Post

Pricing and trust

Heya Reader! Walmart is rolling out digital shelf labels, and the public suspicion is already high: Are prices going to change in real time?Will shoppers be tracked?Is this efficiency… or manipulation? To be fair, Walmart has said this isn’t about surge pricing. But companies have a long history of saying one thing and doing another, so the mistrust isn’t coming out of nowhere. Once customers start asking, “Can I trust how this price got here?” you’re no longer just making an operations...

Hello there Reader! Next week, I'm hosting a live sneak peek at what I'm calling the 4 Horsemen of Business Collapse. Think of it like one part lunch & learn, one part dress rehearsal. I'll be sharing more about the 4 tactics that every organization in the world uses to solve problems, make decisions, or navigate change: The Expansion Reflex Outsourced Certainty Quiet Compliance Command Leadership I'm not joking when I say EVERY organization. Including yours. I'll share a real case study from...

"There's no easy 'yes' here. They all have risk."That's what my brand strategist said to me as we were debating the different proposals submitted for my speaker reel project. There was no perfect offer. Each one had upsides and downsides. At one point, I kind of wanted to flip the tables and walk away."I'll just do it my own damn self," I thought to myself. It would be faster. It would probably cost a lot less. I'd have complete control of the project, and it would be "good enough." But then,...

Happy Thursday Reader! Earlier this week I mentioned that I'm sharing part of my new keynote on July 1. I've been working on it for almost a year now, and before I unleash it on the world, I'd like to practice with an audience of people who know me. That's where YOU come in. I've never shared this part of the talk publicly before, and I've only written about it publicly a few times in the past couple of months. This is an opportunity for me to share this part of my talk with a live audience...

Happy Monday Reader! This week, I've been reveling in my balcony garden. Everything is edible, and I'm at the point where there's actually enough growing to snack on. I've also been doing a lot of "marinating". Last week I talked about fast and slow time, and in this part of slow time, I've had to be intentional about taking time for me. There is SO much on my plate right now that feels urgent and important. And everything can't be first. That's what I wrote about this week on the blog -...

Iiiiiiiiiit's Sunday, Sunday, SUNDAY! Did you read that like it was an announcement for a monster truck rally at the county fairgrounds? No? Just me? Okay then... It is June. The mid point of the year is nearly here. If you're in the Rising Tide community, it's time to dust off the semi-annual planning workshop and consider what you want the rest of the year to be like. On one hand, it almost seems comical to "make a plan" for the rest of the year when it feels like the world is changing at a...

Happy SundayReader... I am slowly getting used to Jim working the weekends. When he accepted his new position, it meant working Saturday and Sunday.I try to have a schedule that mostly matches his, so now, my "weekend" is Monday and Tuesday. I still have a few trailing commitments on my calendar, but for the most part, our weekends are the same again.And since most of the rest of the world is OFF on Saturday and Sunday, it means I can really hunker down and FOCUS on those days... after I take...

Lisa and Becky talk about deconstructing Capitalism

Happy Thursday Reader... Firstly, I'm SUPER excited to announce that, my sister just launched her first-ever online business! I'd say it was her first business, but my sister and I had our first money-making side hustles when we were kids. To be clear, I have nothing to do with her site. I'm not her coach. She is totally doing this on her own and I was honored that she consented to letting me share it with you. She's a pretty private person (she doesn't do ANY social media!), so I'm really...

tug boat on the Columbia River with Mt Hood in the background

Hey there Reader... I'm sitting in my office, trying to hold onto a feeling for just a little bit longer. I just completed the final coaching call with a long-time client. I've known her for decades. She joined my email list back when I was working exclusively with direct sellers. She was one of the first people to step into my Incubator when it launched back in the day. She "graduated" into a regular consulting client a few years ago. She and I have watched each other pivot, shift, and...

Heya Reader... Since I got home from my Chicago retreat, one thing became incredibly clear: Creative Freedom has run its course. I mean, I kind of already knew it before I went, but talking about the future of my work (and my life, to be frank), really solidified the decision for me. A decision I'd been circling for years, if I'm honest. For 10 years, across 8 seasons, the Creative Freedom Show was built to inspire and prepare creatives across the spectrum to have a business that works for...