Hey Reader...

Last December, I sent my friend an email with the subject line:

"Will you take my money, please?"

I wasn't kidding.

A month earlier, I went to trademark The Star Power Method, the framework I'd spent years developing and refining.

Except someone else got there first.

Not with exactly the same name, but close enough that my attorney strongly advised me to rebrand.

FML.

This wasn't just choosing a new name and swapping out a logo. So… if I was going back to the drawing board anyway, I might as well pull out the magic paintbrush that I use with my clients.

"If you had a magic paintbrush, and could paint your life and work to be anything you wanted, what would it be like?"

I wrestled with that paintbrush question, and asked some pretty big questions about my work, my future, and what I REALLY wanted to build. Somewhere in the middle of it all, I found myself surrounded by sticky notes - similar to how Creative Freedom began!

I was trying to connect the dots between all the different things I've done over the past 30 years. Performing. Coaching. Training. Consulting. Building businesses. Helping other people build theirs.

As I started moving those sticky notes around, something became obvious.

The work underneath ALL of that work was the same.

Helping you see what really matters clearly enough to make the call yourself.

Sometimes that’s performing a song in a style that helps you hear the story in the lyrics for the first time. Or helping an entrepreneur rethink their business model. Or helping a leadership team figure out why nothing’s moving forward. Sometimes it’s asking a question that ends up changing the entire conversation.

Different people. Different situations. Same underlying work.

Find the decision that makes everything else possible.

That's how One Move That Matters® came to be.

My attorney filed the trademark application in February. We received the registration in August - almost 10 years to the day that I closed the doors to the first cohort of the Creative Freedom Incubator.

In the meantime, we were busy bringing this new vision to life.

And when I say "we," I mean it.

In March, I flew to Chicago for an intensive brand retreat with Rachael Kay Albers (that friend I wanted to “take my money”).

By July, we'd booked the cinematographer for my new speaker reel. That project brought together my stylist in Indiana, a hair and makeup artist here in Vancouver, a three-person video crew, three venues, a brass band (yes, an actual brass band!), Rachael flying in, and my husband pitching in wherever we needed another pair of hands.

It takes a VILLAGE, yo!

Then there's Tracy, my web designer and brand guardian for nearly 20 years. She's watched my work evolve through multiple iterations of my business, and seeing what she created for this next chapter has made my eyes leak.

Watching these brilliantly gifted folks bring this vision to life in ways I couldn't have accomplished on my own has been one of the greatest gifts of this entire experience.

And now, after all those months of conversations, decisions, revisions, creative experiments, and a few moments of wondering what the hell I'd gotten myself into...

IT'S HERE!

One Move That Matters® is officially launched, and the brand-new website is LIVE!

​​COME SEE WHAT WE BUILT!​​

There's a new speaker reel (please watch it!), new ways to bring me into your organization or event, and a free resource I've created to help you start putting these ideas to work right away.

It's called Conditions for Success… and there’s a Back to the Future DeLorean involved!

Making the right decision isn't always enough. You also need the right conditions for that decision to actually work.

THAT is the work I'm here for!

What began as a trademark headache became an opportunity to see my own work more clearly.

Instead of throwing away everything I'd built, I got to recognize what it had been building toward all these years.

And that's exactly what One Move That Matters® is designed to help YOU do.

​​Come take a look at the new website​. Watch the reel, explore the new brand, and put the Conditions for Success tool to work for you.

I'd love to hear what you think!

One Move That Matters® is here. Thank you for being a witness to the journey. I am so grateful for all the support and encouragement of the last 30+ years and look forward to what comes next!

Onward!

-Lisa

P.S. One of my biggest goals with this new chapter is bringing these ideas to stages and organizations around the world. If you know someone planning a conference, leadership, or organizational event where decision-making, problem solving, or change management is on the agenda, I'd love an introduction. And please share the new site with anyone you think might benefit from the work!

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