Meat Loaf, the Kennedy Center, and a 1,400-year-old business have a question for you...


Heya Reader...

I've been wrestling with a question all year as my own business continues to change:

What kind of organization am I actually trying to create?

Not what I want to sell next or what makes the most money. Not even what will help the business survive, because survival isn't the same thing as preservation.

I could keep my business alive by turning it into something I don't particularly want to run. I could keep doing work because people know me for it, and the business might survive. But, would I survive in a company like that?

That's where Meat Loaf, the Kennedy Center, and Kongō Gumi come in.

One gives us a surprisingly useful lesson about boundaries. One is giving us a real-time lesson about what happens when mission, money, legacy, and power collide. And one has spent more than 1,400 years demonstrating that sometimes staying true to what you're building requires changing what you've built.

I connected all three - and a few other things happening in the world right now - in my latest post:

​What Kind of Organization Are You REALLY Creating?​

If you're building, changing, restructuring, or trying to preserve something that matters, there's a question in there I think is worth sitting with:

What are you unwilling to become in order to survive?

Until next time,

- Lisa

P.S. The Archive All Access Pass is still available for pre-order. If you need a different payment arrangement, reach out!

One Move That Matters

Keynote Speaker | Author | Biz Strategist - Lisa Robbin Young helps seasoned leaders and their teams find the One Move That Matters for your organization. Her background includes entrepreneurial innovation, broadcast media, and institutional credibility through work connected to NPR, PBS, UCLA, Indiana University, TEDx, Disney, and more.

Read more from One Move That Matters
a collage of images featuring some of the people who helped bring this project to the finish line

Hey Reader... Last December, I sent my friend an email with the subject line: "Will you take my money, please?" I wasn't kidding. A month earlier, I went to trademark The Star Power Method, the framework I'd spent years developing and refining. Except someone else got there first. Not with exactly the same name, but close enough that my attorney strongly advised me to rebrand. FML. This wasn't just choosing a new name and swapping out a logo. So… if I was going back to the drawing board...

an image of the header of the new homepage on the website

IT'S HERE Reader! One Move That Matters® is officially launched, and the brand-new website is LIVE! I have a lot I want to say about it, but I’ll save that for another email. Right now. I just want to CELEBRATE! Come take a look at the new website. Watch the brand spankin’ new speaker reel and put the Conditions for Success mini tool to work for you. I'd love to hear what you think! Until next time, -Lisa P.S. If you know someone that needs to have me speak at their event, I would LOVE an...

A woman is at the stove, making spaghetti, holding a baby on her hip.

Howdy Reader! This week has been rough. I was SO hoping to launch the new website tomorrow, but we've had a few hiccups. My brand strategist recommended that I wait until after the mid-terms anyway, so it all works out. Plus, it gives me an opportunity to share one more post before we suspend publication for the changeover. When my oldest was little, he liked to have me hold him up so he could watch my mom cooking in the kitchen. She had a long island counter with the stove at one end. She...