Happy Holidays Reader!

Can I say that? Is it too early yet?

This time of year is weird.

On one hand, there's a feeling of community and togetherness in the air.
On the other, there's a sense of mad rushing, crushing crowds, and urgency that just. keeps. pushing.

It's one of the big reasons I'm not a fan of this thing called Black Friday.

Aside from the fact that there's a sordid origin story to the phrase itself (look it up), there's something about the forced nature of the whole concept.

Black Friday
Small Business Saturday
Cyber Monday

This whole orchestrated series of events designed to do one thing: keep you in a state of anticipation and unrest, unable to think clearly about your budget, your means, and your true desires.

"Should I buy this now, or wait until Monday?"
"Is this other store going to have a better deal?"

The frenzy. The FOMO. The anxiety. The nervous system disruption.

I've never liked the whole forced nature of it.

It feels like retailers push everyone into a murder hole and we're all just sitting ducks for the barrage of "act now", "limited-time only" offers that roll out the day after Thanksgiving.

And even THAT doesn't seem like it's enough anymore, as everyone and their clone has already started rolling out savings, deals, and "massive discounts" ahead of the day to get a jump on things.

It's all an ever-escalating push to GET you to BUY MORE.
Even if you don't need whatever's "on sale".

I mean, yes. Deals are great.

Anything you can do to put one over on Capitalism is a win to me.

But, JEEZE OH PEETS it's enough to make a person lose their holiday spirit altogether!

===

Let's take a breath, shall we?

I don't think I've made a Black Friday kind of offer in decades - and I'm not about to start.

What I am doing is creating something new, that has spaciousness and ease built into the decision making process.

I'm calling it my Gratitude Season offer.

Because, frankly, this is a SEASON that should focus on more than just... how's that song, Silver Bells, go?

"As the shoppers rush home with their treasures."

In fact, I won't even make it available until AFTER the black friday shenanigans cools off.

But I'll tell you about it tomorrow, so that you have time to decide if you want to step into it before the end of the year, or if you'd rather invest your cash elsewhere.

No high-pressure pitch.

I want you to go into this season of shopping madness with clarity and the ability to make an informed decision, opt-out if you like, and not rush from offer to offer like it's trick-or-treating on Supermarket Sweep!

Until next time,

- Lisa

P.S. If you skipped to the bottom, there's nothing for sale here. Tomorrow, I'll tell you more about my Gratitude Season event that's happening AFTER the thanksgiving shopping season is over.