Keynote Speaker | Author | Biz Strategist - Lisa Robbin Young helps seasoned leaders and their teams find the One Move That Matters for your organization. Her background includes entrepreneurial innovation, broadcast media, and institutional credibility through work connected to NPR, PBS, UCLA, Indiana University, TEDx, Disney, and more.
Remember when Walgreens was "behind"?
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Hellooo Reader... I'm about a week out from the last Creative Freedom Retreat and I'm already feeling nostalgic. It's the first, last, and only time these people will convene in this room for this event. I'm excited and also sad, because this event marks the end of all things Creative Freedom for me. There WILL be another retreat next year, it will just be different. Creative Freedom won't be part of it anymore and I'm having big feelings about the changes going on behind the scenes. More on that in a future email. For now, jump in the wayback machine with me to 1999. Back when Britney Spears told us to "hit" her one more time, The Matrix had us questioning reality, everybody was worried Y2K might break civilization, and suddenly EVERY business needed to get online. Fast. In the online pharmacy race, CVS and Rite Aid hopped online pretty quick. And Walgreens seemed to be taking FOREVER. They may have LOOKED slow, but behind the scenes they were experimenting, learning what was possible, and making smaller bets while everyone else raced to get online. More than 25 years later, the pressure to move fast hasn't gone anywhere. We've just changed what we're racing toward. Today it's AI, automation, data centers, or whatever technology is supposedly going to "completely transform" your business next Tuesday. Sometimes you do need to move fast. But sometimes, situational awareness can look an awful lot like falling behind. That's what caught my attention when a town with about 30,000 residents put a 120-day moratorium on new data center development.... and they don't even have a data center application in front of them! They're stopping before there's a deal on the table to understand what saying YES would actually require. In other words, they're identifying their Conditions for Success. I dug into the connection between Walgreens, Woodburn, Hurricane Helene, and what leaders need to pay attention to when everything around them is moving fast (and getting faster!). Read: How to Make Better Decisions When Everything Is Moving Fast Speed doesn't reduce the need for clarity. It increases it. And sometimes, the person running fastest is simply the first one to discover the cliff. - Lisa P.S. The Archive All Access Pass is still available until the end of the month. If you need a different payment arrangement, reach out! |
One Move That Matters
Keynote Speaker | Author | Biz Strategist - Lisa Robbin Young helps seasoned leaders and their teams find the One Move That Matters for your organization. Her background includes entrepreneurial innovation, broadcast media, and institutional credibility through work connected to NPR, PBS, UCLA, Indiana University, TEDx, Disney, and more.
Heya Reader... I've been wrestling with a question all year as my own business continues to change: What kind of organization am I actually trying to create? Not what I want to sell next or what makes the most money. Not even what will help the business survive, because survival isn't the same thing as preservation. I could keep my business alive by turning it into something I don't particularly want to run. I could keep doing work because people know me for it, and the business might...
Howdy Reader! A few days ago, I told you about it, and now... the doors are open. Current community members got first dibs and now I'm opening the Creative Freedom Archive All-Access Pass to you. The archive contains more than 20 years of my business training - from my direct sales days through Creative Freedom - including workshops, tools, client trainings, and resources that have never all been available in one place before. Your All-Access Pass includes: access to the complete Creative...
Happy Sunday Reader... A few days ago, Google Maps made me cry. I pulled up the corner of Dort and Davison in Flint, Michigan. Across the street from the General Motors complex were the parking lots where my mom worked when I was a kid. Years later, I worked inside that factory myself. Now there are trees growing through the cracks where factories once stood. TREES! That green line outlines the old lots where Mom worked. Across the street you can see where the factory once stood. That doesn't...