Where did February go Reader?

I swear I sat down just a day or two ago to start writing, and here it is, less than a week from the end of the month.

Funny how that happens.

This month has been packed full of foundation-building and groundwork-laying. As I mentioned in my annual review, I've got some big moves I want to make, and that means preparing the way.

Next week, I'm headed to Chicago to work with the uh-MAZE-ing Rachael Kay Albers (aka RKA) on some strategic planning and brand development, as we shift everything from the "Star Power" branding to the new direction I'm headed.

But in order to get there, it's more than just buying a plane ticket and packing a bag.

The work you do BEFORE an intensive is half the battle. I've put quite a few hours this month into doing the pre-work, and sitting down with RKA to map out what we're doing when I get to Chicago.

And I got to use one of my own exercises on myself!

When I sit down to help clients envision the future of their life and work, I do what I call the "magic paintbrush" exercise. It's an opportunity to reflect and drop all the "shoulds" and judgements, to just get clear on what you REALLY want.

If you had a magic paintbrush and could redesign your business to look and feel exactly how you want it to right now — what would you change?

What would you stop doing?
What would you double down on?
What are your non-negotiables?

Too many entrepreneurs build offers based on what’s trending… what’s selling… or what someone else says works. You know... "the way it's always been done before" in your industry.

But if your offer doesn’t fit your energy, your expertise, and your values — it won’t sustain you.

So I've been having a much deeper look at that in my own work.

AND...that’s exactly what I’m talking about in my session at The Online Income Playbook Summit, hosted by Amanda Boggs.

I haven't done a summit in a long time, and this spring, I'm speaking at TWO. This is the first.

In my interview, I share:

✨ How to design an offer around you — not the algorithm
✨ The internal equation that should guide every business model
✨ Why “holding on loosely” can save your business
✨ How to stop chasing trends that don’t align

Plus, Brendan Kane, an author who has also worked with celebrity clients (like Taylor Swift, Rihanna, Charles Barkley, and others) will be sharing his insights on virality and growing your business quickly. I'm looking forward to sharing the virtual stage with him.

The event starts soon, so you'll want to register before the fun begins.

If you’re ready to create a business that supports your life (instead of draining it), join us.

You can register here:
👉 https://speakers.theonlineincomeplaybooksummit.org/Lisa​

Until next time,

- Lisa

P.S. I'm only sending a couple of emails about this event, so if you want in, register now, before life distracts you!